This guide provides a framework for success. By simplifying the strategy and reducing the development burden, we enable marketers to implement automation that amplifies their reach at each stage of the buyer's journey.
A Scientific Framework
Our methodology is based on the Transtheoretical Model of Change, the broadly accepted psychological model for behavioral changes used in healthcare. It supposes that human decisions follow a predictable pattern with clear stages.
Interactive Stage Walk
Click through the stages of change to see the aligned marketing approach.
Precontemplation
Buyer Mentality
Status Quo: Everything is fine.
Marketing Objective
Highlight the problem and its consequences to create awareness.
Tactic Alignment
Lead Generation (Create Awareness) via PAS
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