Google Ads
Search advertising focused on cost-per-acquisition and the conversion tracking integrity that makes optimization possible.
Google Ads rewards precision.
Bidding strategies, match types, negative keyword lists, and Quality Score all interact in ways that compound - for better or worse - over the lifetime of a campaign. Tactical Marketing builds Google Ads programs from the architecture up: campaign structure aligned to buyer intent, ad copy tested against real search queries, and conversion tracking configured to measure what actually matters to your business. Then we manage and optimize, month over month, until cost-per-acquisition holds at a number that justifies continued investment.
How We Work
We start by auditing or building the conversion tracking layer - because optimization without reliable measurement is just guessing.
From there we structure campaigns around keyword intent tiers, write copy grounded in competitive analysis, and set bidding logic appropriate to where the account is in its maturity curve. Ongoing management means daily bid management, Quality Score monitoring, search term analysis, and landing page alignment. We report on what's working, what we changed, and why.
Start a Google Ads Program
Connect with Phil to discuss your goals, your current program state, and how Tactical Marketing structures execution engagements.
Contact Us"I highly recommend Philip Easley-Bosley for any team and marketing role. I had the pleasure of working for Phil as Digital Program Manager at Tactical Marketing Automation. His visionary leadership, strategic insights, and dedication to fostering a collaborative work environment were invaluable to our team's success. Phil's integrity and professionalism are examples and a privilege to work alongside."
What a Google Ads Engagement Delivers
Frequently Asked Questions
We're already running Google Ads. Do you take over the existing account or start fresh?
We take over the existing account - the campaign history, Quality Scores, and conversion data it has accumulated are assets worth keeping. The first phase is an audit: conversion tracking integrity, campaign structure, search term waste, and the negative keyword coverage that determines how much budget is leaking to irrelevant queries. Most accounts don't need to be rebuilt; they need the tracking fixed and the structure realigned to intent. Starting fresh throws away the learning history that smart bidding depends on.
How quickly should we expect cost-per-acquisition to improve?
The honest answer: the first month is mostly audit and infrastructure, because optimizing against broken conversion tracking makes things worse, not better. Once tracking is validated and structural changes are in place, meaningful CPA movement typically shows within two to three months - faster on accounts with obvious waste, slower on accounts that were already reasonably managed. We report every month on what changed, why, and what the data says - so you're never guessing whether the engagement is working.
What's your management fee structure - percentage of spend or flat?
Flat, scoped to the actual work. Percentage-of-spend pricing creates a structural incentive to grow your budget whether or not growth is warranted - the agency earns more when you spend more, regardless of results. Our engagements are priced on the scope of management the account requires: number of campaigns, testing cadence, and reporting depth. If the right recommendation is to cut spend, we make it, because our fee doesn't shrink when your waste does.
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Start the conversation.
If something isn't behaving the way it should, that's where we start. Phil reads every inbound personally and responds within one business day.