Google Ads
Search advertising focused on cost-per-acquisition and the conversion tracking integrity that makes optimization possible.
Google Ads rewards precision.
Bidding strategies, match types, negative keyword lists, and Quality Score all interact in ways that compound - for better or worse - over the lifetime of a campaign. Tactical Marketing builds Google Ads programs from the architecture up: campaign structure aligned to buyer intent, ad copy tested against real search queries, and conversion tracking configured to measure what actually matters to your business. Then we manage and optimize, month over month, until cost-per-acquisition holds at a number that justifies continued investment.
How We Work
We start by auditing or building the conversion tracking layer - because optimization without reliable measurement is just guessing.
From there we structure campaigns around keyword intent tiers, write copy grounded in competitive analysis, and set bidding logic appropriate to where the account is in its maturity curve. Ongoing management means daily bid management, Quality Score monitoring, search term analysis, and landing page alignment. We report on what's working, what we changed, and why.
Start a Google Ads Program
Connect with Phil to discuss your goals, your current program state, and how Tactical Marketing structures execution engagements.
Contact Us"I highly recommend Philip Easley-Bosley for any team and marketing role. I had the pleasure of working for Phil as Digital Program Manager at Tactical Marketing Automation. His visionary leadership, strategic insights, and dedication to fostering a collaborative work environment were invaluable to our team's success. Phil's integrity and professionalism are examples and a privilege to work alongside."
What a Google Ads Engagement Delivers
Frequently Asked Questions
How do you measure whether the program is working?
We establish the measurement framework before we launch - what gets tracked, how conversions are attributed, and what the reporting cadence looks like. Performance data drives every optimization decision we make.
Do you handle both strategy and execution, or just one?
Both. We design the program and we run it. There's no handoff between the team that plans and the team that executes - the same people who build the strategy are accountable for the results.
What does an ongoing engagement look like?
We operate on retainer-based arrangements with defined deliverables and reporting cycles. You know what we're doing each month, what the performance looks like, and what we're optimizing toward. No black boxes.
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Start the conversation.
If something isn't behaving the way it should, that's where we start. Phil reads every inbound personally and responds within one business day.