GA4
GA4 configuration built around the metrics that matter to your operation - not the default views that look comprehensive but don't answer the right questions.
GA4's default configuration produces a lot of data and answers very few useful questions.
The out-of-the-box event schema captures clicks and page views with no context about which ones matter. The default reports surface sessions and users without connecting them to any business outcome. Most GA4 properties we audit are collecting enormous volumes of data while the marketing team makes decisions based on a handful of metrics they've exported to a spreadsheet because the native reporting doesn't tell them what they need to know.
Our Approach
GA4 configuration at Tactical Marketing starts with defining what the property needs to measure - the conversions, the engagement signals, and the traffic sources that are actually relevant to the business.
From there we build the event taxonomy, configure the conversion actions, set up the channel groupings that reflect how the marketing program actually works, and create the Explore reports or Looker Studio dashboards that make the data usable. Every configuration decision is documented so the internal team understands what was built and why.
Discuss GA4
Connect with Phil to discuss your operational environment, what's not behaving correctly, and how Tactical Marketing approaches the repair and governance work.
Contact Us"If you are looking for a consultant that you can trust and rely on – look no further than Tactical Marketing Automation. This team has deep skills and broad experience to address any need. They hold themselves to a high standard and deliver what they say they will do."
What We Do in GA4
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Frequently Asked Questions
How do you identify what's actually broken versus what just looks broken?
We audit systematically - program logic, trigger conditions, data sync behavior, and the integration layer - rather than reacting to surface symptoms. Most environments have failures that aren't visible in the platform UI at all.
How long does an audit or repair engagement typically take?
A thorough audit runs 2–3 weeks. A structured repair or rebuild depends on the depth of the technical debt - most range from 4–10 weeks. We scope each engagement after the initial audit so you know what you're committing to.
Do you provide ongoing management after the repair work is done?
Often, yes. Many clients transition into a managed services arrangement where Tactical Marketing handles ongoing administration, governance, and platform maintenance. Others prefer to hand back to an internal team - in which case we document everything and run a formal knowledge transfer.
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Start the conversation.
If something isn't behaving the way it should, that's where we start. Phil reads every inbound personally and responds within one business day.