Correcting Your Lack of Processes
Correcting Your Lack of Processes
Symptoms of Lacking Processes:
• Overwhelming Manual Activity
• Missed Deadlines
Understanding the Problem
Marketing has the highest employee turnover rate of any industry at an astounding 17%. This means that marketing programs are often a hodgepodge of ideas, rebuilt and reprioritized over-and-over by the different people who have come and gone. As new marketers rush in, they take on lead generation, email newsletters, marketing automation, and social media – with the expectation that all of these practices will continue without a hitch. Marketers dive into a defined set of activities and change the micro-strategy; often, there is not enough time to reinvent the entire marketing process. Couple that with the fact that most marketers have experience with hands-on tactical initiatives and not systematic, strategic planning.
Just knowing where to begin can be incredibly frustrating.
The Solution: Find The Right Processes
Take what you need! When it comes to strategy, don’t reinvent the wheel; look around, and find a good resource. Marketing processes have been rebuilt by everyone under the sun.
If you need a strategy, I guarantee it’s already out there.
Companies like Tactical live and breathe strategic planning. We develop standard methodologies and approaches to form playbooks that work for thousands each year. Whether it’s our playbook or another company you’re a fan of, don’t be ashamed of taking inspiration from the resources you see and using them as a jumping-off point.
For example, we make our standard strategic playbook available to anyone for free download on our website. We intentionally designed it to be a jumpstart for strategic marketing planning so you can get back to executing campaigns.
Download the Marketing Process Flowchart below.
If you’re looking for more quick fixes to big problems like these, check out other articles like this:
Poorly Defined Personas
Unpredictable Lead Gen
Put the method on paper: the Tactical Marketing Workbook.
The full methodology converted into working sessions - eight phases of fill-in worksheets, exit checklists, and one-week action steps. Print it, work one vertical at a time, and turn the framework into decisions your team has actually made.
Philip Easley-Bosley is the founder of Tactical Marketing and a thirty-year expert marketing consultant. His path to founding the firm ran through sales and marketing leadership, years inside Act-On Software consulting with thousands of clients as Lead Marketing Automation Strategist, and a consistent priority on training and team building that a linear career could not have produced. He sets strategy, owns the architectural calls on every engagement, and writes about marketing operations, automation, and the discipline of building systems that hold up on Monday morning.