Start 2024 Right (Don't Miss These 4 Fundamentals)
Start 2024 Right (Don’t Miss These 4 Fundamentals) Our CEO, Philip Easley-Bosley’s advice for 2024 is, “In the buzz of what’s new, you might overlook the easy wins you’ve already missed. Don’t skip…
January 19, 2024 · 4 min readWhat is DMARC and How Do I set It Up?
DMARC just stopped being a “Best Practice” Now it’s “Do it or else.” Download Now: Tactical MA DMARC Setup step-by-step guide. By February 2024, Google and Yahoo will be implementing strict email…
October 20, 2023 · 4 min readAct-On Tracking Beacon: Technical Audit
Act-On Tracking Beacon: Technical Audit Download a PDF of all the information in this article here. What exactly is the Act-On Beacon? What does it do? The Act-On Beacon is the primary retargeting…
September 3, 2020 · 3 min readDriving Traffic by Targeting Personas
Driving Traffic by Targeting Personas When we talk about driving website traffic, we mean attracting relevant visitors to our site, with the aim of capturing their information. Ideally, the goal is…
August 3, 2020 · 4 min readCorrecting Your Lack of Processes
Correcting Your Lack of Processes Symptoms of Lacking Processes: • Last-Minute Campaign Changes• Overwhelming Manual Activity• Missed Deadlines Understanding the Problem Marketing has the highest…
May 20, 2020 · 1 min readSolving for Poorly Defined Audience Personas
Solving for Poorly Defined Audience Personas Symptoms of Poorly Defined Audience Personas: • Poor Conversion Rates• Difficulty Defining the Buyer’s Journey• Content that is All About Your Product or…
May 20, 2020 · 1 min readFixing Unpredictable Lead Gen
Fixing Unpredictable Lead Gen Symptoms of Unpredictable Lead Gen: • No Automated Lead Nurture• Unknown Conversion Metrics• Undefined Marketing Funnel Stages Understanding the Problem No matter how…
May 20, 2020 · 1 min readWhy Isn’t My Marketing Working?
Why Isn’t My Marketing Working? “We just aren’t seeing results from our marketing.” An overwhelming majority of our new clients open our very first conversation with this as the force that urged them…
January 6, 2020 · 3 min readChoosing the Right Charts for Your Custom Marketing Reporting
Choosing the Right Charts for Your Custom Marketing Reporting Data Visualization is the creative side of reporting. It’s the pretty charts and graphs that your colleagues “ooo” and “aww” over in team…
October 1, 2018 · 2 min read
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Two ways to start: book a working call with Phil, or download the operational guides we use to teach the methodology.