Why our Act-On audit is free
Most Act-On instances I open are running at a fraction of what the platform can do. Our free 27-point audit reads the real instance, scores it, and hands the team a prioritized list of what to fix. Here is what it covers, and why we do not charge for it.
June 26, 2026 · 4 min readOpenAI sold me on ChatGPT Ads with an email
OpenAI launched a paid advertising platform inside ChatGPT and used email to invite advertisers. Not an in-app notification. Not a sponsored post. An email. The data on why that choice made sense has not changed in ten years.
June 24, 2026 · 5 min read
Operate with discipline
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Two ways to start: book a working call with Phil, or download the operational guides we use to teach the methodology.