After the tactical marketing plan ships: 13 weeks of execution (part 5 of 5)
The plan is written, the calendar is set, the automations are specified. Here is what the first quarter of execution actually looks like, including the parts where the plan turns out to be wrong.
June 30, 2026 · 4 min readThe Deliver phase of a tactical marketing plan: write it so someone else can execute it (part 4 of 5)
The third phase of a tactical marketing plan is what makes it tactical: automation programs specified as contracts, data feeds defined field by field, and reports named before launch instead of after.
June 23, 2026 · 3 min readThe Develop phase of a tactical marketing plan: decide what gets built, and show your reasoning (part 3 of 5)
The second phase of a tactical marketing plan turns audit findings into decisions: platforms chosen with documented reasoning, content built around a quarterly pillar, and the discipline of starting with one audience instead of all of them.
June 16, 2026 · 4 min readThe Design phase of a tactical marketing plan: audit before you recommend (part 2 of 5)
The first phase of a tactical marketing plan produces an assessment, not a plan. Nine audit lenses, one repeating structure, and the discipline of separating what you found from what you think should change.
June 9, 2026 · 4 min readWhat a tactical marketing plan is, and why strategy decks fail without one (series part 1 of 5)
A strategy deck tells people what to believe. A tactical marketing plan tells them what to do on Tuesday. Here is the difference, and the three-phase method for producing one that a team can actually execute.
June 2, 2026 · 4 min read
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