Marketing automation agency vs. in-house marketing hire: the real tradeoff
One hire gives you deep attention with big gaps. An agency gives you full coverage with less attention. A plain-language guide to which failure you can afford.
July 10, 2026 · 2 min readMarketing automation services: what's included and what it costs
Every provider means something different by the phrase. Here is the honest scope of a full service catalog, what each piece is for, and how the pricing actually works.
July 7, 2026 · 3 min readWhat does a marketing automation consultant actually do?
The job title gets used for everything from campaign builders to systems architects. Here is what the senior version of the role actually covers, and how to tell whether you need one.
July 2, 2026 · 3 min readThe Hidden Cost of Hiring a Marketing Automation Specialist
The salary is the most honest number in the equation - and the smallest. Recruiting and vacancy months, the ramp, the disciplines the hire does not cover, and the single-point-of-failure premium: the full math on the specialist req, priced the way finance never sees it.
July 1, 2026 · 4 min readWhy our Act-On audit is free
Most Act-On instances I open are running at a fraction of what the platform can do. Our free 27-point audit reads the real instance, scores it, and hands the team a prioritized list of what to fix. Here is what it covers, and why we do not charge for it.
June 26, 2026 · 4 min readThe Deliver phase of a tactical marketing plan: write it so someone else can execute it (part 4 of 5)
The third phase of a tactical marketing plan is what makes it tactical: automation programs specified as contracts, data feeds defined field by field, and reports named before launch instead of after.
June 23, 2026 · 3 min readThe extra mile: why the leads you gave up on are still deciding
Most sales follow-up stops at 60 days. Roughly half of all closed B2B business comes from leads that took 3–6 months to decide. The lifecycle stage that spans this window is never crowded, because everyone else gave up at the same time you did.
February 25, 2026 · 5 min read
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