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Landing Pages & Web Forms

Landing page design and development - from standard platform builds to custom JavaScript implementations - and web form development with conditional logic, validation, and third-party integration.

Landing pages and web forms are the conversion infrastructure underneath every demand generation program.

A poorly built form loses leads. A landing page that doesn't render correctly on mobile, or that loads slowly, quietly depresses conversion rates without producing any visible error. Tactical Marketing designs and builds these assets as operational components - tested before launch, validated across devices and browsers, and built to integrate correctly with the platform stack around them.

How We Work

Our landing page work spans the full range from native platform pages to custom-developed builds with advanced JavaScript logic for personalization, progressive profiling, and third-party tracking.

Form work covers standard platform forms through to custom implementations with conditional fields, complex validation, and multi-system integrations. All builds are QA'd against the marketing automation platform and CRM they feed.

Start a Landing Pages & Web Forms Program

Connect with Phil to discuss your goals, your current program state, and how Tactical Marketing structures execution engagements.

"Tactical Marketing is like the guru of all things marketing. They are experts in automation, analytics, best practices, and demand generation. What really makes Tactical Marketing stand out is how they explain stuff – it's like they are speaking your language, even when it's technical and esoteric."

Andy H.

CMO

What a Landing Pages & Web Forms Engagement Delivers

Design and develop landing pages using native marketing automation platform functionality.

Build custom landing pages with advanced JavaScript for form logic, personalization, or tracking requirements.

Design and build standard web forms with defined fields, validation, and thank-you page logic.

Develop custom web forms with conditional fields, complex logic, or third-party integration requirements.

Design conversion-focused landing page and form layouts as layered design files before development.

Write conversion-focused landing page copy including headline, body, and call-to-action elements.

Related deep dive

Lifecycle Automation →

Landing pages and forms that feed programs built to convert, not just collect.

Or browse the full operations library.

Frequently Asked Questions

How do you measure whether the program is working?

We establish the measurement framework before we launch - what gets tracked, how conversions are attributed, and what the reporting cadence looks like. Performance data drives every optimization decision we make.

Do you handle both strategy and execution, or just one?

Both. We design the program and we run it. There's no handoff between the team that plans and the team that executes - the same people who build the strategy are accountable for the results.

What does an ongoing engagement look like?

We operate on retainer-based arrangements with defined deliverables and reporting cycles. You know what we're doing each month, what the performance looks like, and what we're optimizing toward. No black boxes.

Related Services

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Start the conversation.

If something isn't behaving the way it should, that's where we start. Phil reads every inbound personally and responds within one business day.

Talk to Phil Get the process guide