Market Research
Data-driven insights that inform go-to-market decisions with real signal, not assumption.
Most go-to-market decisions are made on opinion dressed as strategy.
Personas built from internal assumptions. Positioning tested against the team, not the market. Competitive analysis assembled from a few LinkedIn searches. Market research changes that - replacing assumption with data collected from the places where your buyers actually behave, and delivering findings specific enough to act on rather than file.
Our Approach
We conduct market research with a specific decision in mind: what does the client need to know to make a better call on positioning, channel investment, or ICP definition?
That means research designed around the question, not a template report. Methods depend on the decision - primary research for buyer behavior, competitive intelligence for positioning, data analysis for market sizing. Output is always findings and recommendations, not just data.
Discuss Market Research
Connect with Phil to discuss your operational environment, what's not behaving correctly, and how Tactical Marketing approaches the repair and governance work.
Contact Us"With two weeks left to kick off an event I was hosting, I needed a way to track my registrants and provide them event details in a way that stood out. My goal was 30 registrants. I contacted Phil at Tactical Marketing who scheduled a scoping call the following day. We met at 9am and by 5pm that same day I had a beautiful landing page with registration form delivered to me. The final registration count was 31 registrants. I would recommend Tactical to any business requiring expertise and efficiency in their marketing efforts."
What We Do in Market Research
Frequently Asked Questions
How is this different from an industry report we could just buy?
A syndicated report answers the market's average question; it can't answer yours. Research engagements here are scoped around a specific decision you need to make - positioning, channel investment, ICP definition - and the methods are chosen to answer that question, not to fill a template. The output is findings and recommendations specific enough to act on, drawn from your buyers, your competitors, and your customer data. If a published report genuinely answers your question, we'll tell you to buy it instead.
What research methods do you use, and how do you decide which apply?
The decision determines the method. Buyer behavior questions call for primary research - structured interviews and surveys with the people who actually made or influenced a purchase. Positioning questions call for competitive intelligence: messaging analysis, differentiation mapping, and the gaps competitors leave open. ICP and sizing questions lean on data analysis of your existing customer base and market signals. Most engagements combine two of these; none of them start with a methodology looking for a question.
How long does a research engagement take, and what do we actually receive?
Most run four to eight weeks depending on how much primary research is involved - buyer interviews take longer to schedule than competitive analysis takes to run. You receive findings structured as recommendations: what the data says, what it means for the decision at hand, and what we'd do next. Raw data comes with it, but the deliverable is judgment, not a data export - a report your leadership team can act on without needing a research background to interpret it.
Related Services
Define.
AI in Marketing Operations
AI applied to the specific operational tasks where it improves speed and accuracy, directed by senior judgment, not substituting for it.
Define.
Help Desk & Specialist Support
Responsive email support and scheduled specialist sessions - so operational questions get answered by someone who knows the system, not a ticketing queue.
Define.
Marketing Operations
The architectural layer that connects strategy to execution - process design, system governance, and the operational standards that keep things from drifting.
Start the conversation.
If something isn't behaving the way it should, that's where we start. Phil reads every inbound personally and responds within one business day.