Social Media
B2B social media programs planned and run for you - content calendars, channel management, and the consistent presence that builds authority with buyers over time.
B2B social media is a long game that most companies either abandon too early or run on autopilot long after it's stopped doing anything useful.
The accounts that build real authority are consistent, specific, and written for the buyer - not the brand. Tactical Marketing plans and runs social media programs for B2B companies that have decided the channel is worth doing correctly: a content calendar grounded in what buyers actually engage with, channel management that keeps the presence active, and performance monitoring that tells you whether it's contributing to the pipeline.
How We Work
We plan social programs around the buyer's information diet, not internal announcements.
That means channel selection based on where your ICP actually spends time, content themes grounded in the questions buyers are asking, and a publishing cadence realistic enough to maintain over time. Execution covers content creation, scheduling, community management, and the monthly reporting that distinguishes channels that are building audience from channels that are just consuming budget.
Start a Social Media Program
Connect with Phil to discuss your goals, your current program state, and how Tactical Marketing structures execution engagements.
Contact Us"What Phil does is boring as **** -- but man does it work! We've never had such a busy booth."
What a Social Media Engagement Delivers
Frequently Asked Questions
How do you measure whether the program is working?
We establish the measurement framework before we launch - what gets tracked, how conversions are attributed, and what the reporting cadence looks like. Performance data drives every optimization decision we make.
Do you handle both strategy and execution, or just one?
Both. We design the program and we run it. There's no handoff between the team that plans and the team that executes - the same people who build the strategy are accountable for the results.
What does an ongoing engagement look like?
We operate on retainer-based arrangements with defined deliverables and reporting cycles. You know what we're doing each month, what the performance looks like, and what we're optimizing toward. No black boxes.
Related Services
Develop.
Email Marketing
Campaign operations that manage the full send cycle: segmentation, scheduling, deliverability monitoring, and the performance signals that inform what to do next.
Develop.
Deliverability & List Cleaning
Inbox placement, sender reputation, and list hygiene - the infrastructure that determines whether your email program is actually working or just appearing to.
Develop.
Graphic Design
Creative execution built for deployment - ads, landing page assets, email templates, and brand visuals designed to work inside real campaigns, not just look good in a presentation.
Start the conversation.
If something isn't behaving the way it should, that's where we start. Phil reads every inbound personally and responds within one business day.