Social Media
B2B social media programs planned and run for you - content calendars, channel management, and the consistent presence that builds authority with buyers over time.
B2B social media is a long game that most companies either abandon too early or run on autopilot long after it's stopped doing anything useful.
The accounts that build real authority are consistent, specific, and written for the buyer - not the brand. Tactical Marketing plans and runs social media programs for B2B companies that have decided the channel is worth doing correctly: a content calendar grounded in what buyers actually engage with, channel management that keeps the presence active, and performance monitoring that tells you whether it's contributing to the pipeline.
How We Work
We plan social programs around the buyer's information diet, not internal announcements.
That means channel selection based on where your ICP actually spends time, content themes grounded in the questions buyers are asking, and a publishing cadence realistic enough to maintain over time. Execution covers content creation, scheduling, community management, and the monthly reporting that distinguishes channels that are building audience from channels that are just consuming budget.
Start a Social Media Program
Connect with Phil to discuss your goals, your current program state, and how Tactical Marketing structures execution engagements.
Contact Us"What Phil does is boring as **** -- but man does it work! We've never had such a busy booth."
What a Social Media Engagement Delivers
Frequently Asked Questions
Is organic social media actually worth the investment for a B2B company?
Sometimes no - and we'll tell you if you're one of the cases where it isn't. Organic social works for B2B when your buyers actually spend time on the channel, when you have something specific to say, and when you can sustain the consistency that authority-building requires. It fails when it's run as an announcement feed or abandoned after ninety days. The planning phase includes an honest assessment of where your ICP actually is; if the answer is 'not on social,' the budget belongs somewhere else and we'll say so.
Who writes the posts, and how does approval work?
We write them - grounded in the content themes and buyer questions established in the planning phase - and your team approves before anything publishes. The approval workflow is designed to be light: a monthly calendar reviewed in one pass, not a post-by-post negotiation that turns a marketing channel into a committee project. Posts that reference your subject-matter expertise get sourced from short interviews or existing material, so the account sounds like your company, not like an agency approximating it.
How long before social media shows measurable results?
B2B social compounds slowly, and anyone promising fast results is measuring the wrong things. Expect the first quarter to establish consistency, voice, and baseline engagement data. Meaningful audience growth and inbound signal - profile visits from ICP accounts, engagement from real buyers rather than peers and vendors - typically builds over two to three quarters. We report monthly on what's resonating and what isn't, and we distinguish honestly between vanity engagement and the audience that could actually become pipeline.
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Start the conversation.
If something isn't behaving the way it should, that's where we start. Phil reads every inbound personally and responds within one business day.