WordPress Development
Marketing-ready WordPress sites built for performance, security, and operational continuity - not just launch day.
Most WordPress sites are built to launch, not to operate.
Over time they accumulate outdated plugins, unoptimized templates, and performance debt that quietly undermines SEO rankings, page speed, and security posture. Tactical Marketing builds and maintains WordPress environments as marketing infrastructure - custom templates, plugin development, ongoing maintenance, and the technical audits that surface problems before they affect organic performance or uptime.
Our Approach
We approach WordPress work the way we approach every system engagement: audit first, then build.
Whether we're implementing a new page from a design file, developing a custom plugin for a defined functional requirement, or performing a technical SEO audit, the goal is the same - a site that behaves correctly under real operational conditions and continues to behave correctly after we leave. All work is documented. Governance standards are installed, not assumed.
Discuss WordPress Development
Connect with Phil to discuss your operational environment, what's not behaving correctly, and how Tactical Marketing approaches the repair and governance work.
Contact Us"I highly recommend Tactical MA. I personally have been working with them for over four years, and their knowledge, guidance, and creative resources have helped to elevate our email marketing program. We consider Tactical MA an extension of our own internal CRM team!"
What We Do in WordPress Development
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Frequently Asked Questions
Our WordPress site is slow, but we can't afford a full redesign. What are the options?
Speed problems rarely require a redesign - they require a diagnosis. The performance audit identifies what's actually costing you: unoptimized images, plugin bloat, missing caching, render-blocking scripts, or a theme doing more work than the page needs. Most sites get meaningful Core Web Vitals improvement from targeted fixes to the top three or four offenders, at a fraction of rebuild cost. We deliver the audit as a scored report with remediation priced per item, so you decide how far to go based on evidence rather than a proposal that assumes everything must change.
Do you work with our existing theme and plugins, or insist on rebuilding?
We work with what you have unless the evidence says otherwise. Most WordPress problems are maintenance debt - outdated plugins, conflicting updates, customizations layered without documentation - not architectural failures. The audit distinguishes between the two. When a rebuild genuinely is the cheaper path over a two-year horizon, we make that case with specifics; but recommending a rebuild by default is how agencies inflate engagements, and it throws away template and content work that's often perfectly sound.
What does the ongoing maintenance engagement actually include?
The unglamorous work that prevents expensive emergencies: plugin and core updates tested before they hit production, security patching, uptime monitoring, backup verification - actually confirming backups restore, not just that they run - and a defined allocation for minor content and template changes. Sites without this accumulate risk quietly until an update breaks something visible or a vulnerability gets exploited. The engagement is scoped monthly and reported plainly: what was updated, what was caught, what needs a decision.
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Landing Pages & Web Forms
Landing page design and development - from standard platform builds to custom JavaScript implementations - and web form development with conditional logic, validation, and third-party integration.
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Custom JavaScript for landing pages, forms, tracking scripts, and marketing automation platforms - plus webhook configuration, application hosting, and script review for existing implementations.
Start the conversation.
If something isn't behaving the way it should, that's where we start. Phil reads every inbound personally and responds within one business day.