The personalized marketing automation methodology
Most marketing automation projects fail in the same place: the team installs the platform, copies a vendor template, and discovers six months in that the template assumed a customer who does not exist in their pipeline.
We wrote a practical guide to marketing automation that walks through how we build personalized automation around the customer you actually have. Lifecycle, segmentation, scoring, content, and the boring-but-critical handoff between marketing and sales.
If you came in from an old link, the resource lives at the URL above.
Philip Easley-Bosley is the founder of Tactical Marketing and a thirty-year expert marketing consultant. His path to founding the firm ran through sales and marketing leadership, years inside Act-On Software consulting with thousands of clients as Lead Marketing Automation Strategist, and a consistent priority on training and team building that a linear career could not have produced. He sets strategy, owns the architectural calls on every engagement, and writes about marketing operations, automation, and the discipline of building systems that hold up on Monday morning.