Topic

sales enablement

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The extra mile: why the leads you gave up on are still deciding
Most sales follow-up stops at 60 days. Roughly half of all closed B2B business comes from leads that took 3–6 months to decide. The lifecycle stage that spans this window is never crowded, because everyone else gave up at the same time you did.
February 25, 2026 · 5 min read

Operate with discipline

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