Google Apps Script
Internal workflow automation inside Google Workspace - connecting Sheets, Docs, Gmail, and Calendar to the operational processes that run alongside your marketing stack.
Marketing operations runs on Google Workspace as much as it runs on any dedicated platform.
Spreadsheets that aggregate data from multiple sources. Docs that serve as the living record of campaign specifications. Gmail threads that should be triggering follow-up tasks in the CRM but aren't. Google Apps Script bridges those gaps - automating the manual steps that happen between systems without a native integration, and building the internal tools that make operations more consistent without requiring another platform license.
Our Approach
We build Apps Script automations around defined operational requirements: the data that needs to move, the trigger that should initiate it, and the error handling that catches failures before they create problems downstream.
All scripts are documented with inline comments, a functional specification, and deployment notes. We don't build automations that depend on undocumented logic or tribal knowledge - the goal is a script that a new team member can understand, maintain, and modify.
Discuss Google Apps Script
Connect with Phil to discuss your operational environment, what's not behaving correctly, and how Tactical Marketing approaches the repair and governance work.
Contact Us"I have had the pleasure of working with Phil for 3 years and found him to be a leading-edge thinker that challenges the status quo. He helps organizations think in new ways and assists in implementing those strategies. There is a saying we often used when he was at Act-On - 'In Phil We Trust.' His dedication and passion for client success are invaluable."
What We Do in Google Apps Script
Related deep dive
API Integration →Custom integration where Zapier and native connectors run out of room.
Or browse the full operations library.
Frequently Asked Questions
How do you identify what's actually broken versus what just looks broken?
We audit systematically - program logic, trigger conditions, data sync behavior, and the integration layer - rather than reacting to surface symptoms. Most environments have failures that aren't visible in the platform UI at all.
How long does an audit or repair engagement typically take?
A thorough audit runs 2–3 weeks. A structured repair or rebuild depends on the depth of the technical debt - most range from 4–10 weeks. We scope each engagement after the initial audit so you know what you're committing to.
Do you provide ongoing management after the repair work is done?
Often, yes. Many clients transition into a managed services arrangement where Tactical Marketing handles ongoing administration, governance, and platform maintenance. Others prefer to hand back to an internal team - in which case we document everything and run a formal knowledge transfer.
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Start the conversation.
If something isn't behaving the way it should, that's where we start. Phil reads every inbound personally and responds within one business day.