OpenAI sold me on ChatGPT Ads with an email
OpenAI launched a paid advertising platform inside ChatGPT and used email to invite advertisers. Not an in-app notification. Not a sponsored post. An email. The data on why that choice made sense has not changed in ten years.
June 24, 2026 · 5 min readThe extra mile: why the leads you gave up on are still deciding
Most sales follow-up stops at 60 days. Roughly half of all closed B2B business comes from leads that took 3–6 months to decide. The lifecycle stage that spans this window is never crowded, because everyone else gave up at the same time you did.
February 25, 2026 · 5 min read
Operate with discipline
Want this applied to your stack?
Two ways to start: book a working call with Phil, or download the operational guides we use to teach the methodology.